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How Britain fell out of love with the cooking show: Once a staple of British TV, food programming has become 'fatigued'. Now the public are ditching Nigella and Rick Stein for trendy food influencers

How Britain fell out of love with the cooking show: Once a staple of British TV, food programming has become 'fatigued'. Now the public are ditching Nigella and Rick Stein for trendy food influencers
While a primetime slot, or even just a cosy contract with a network, used to be the ultimate pipeline to culinary celebrity, it's now all about carving out a name for yourself with Instagram reels.

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