How Matilda Djerf pulled off her comeback: As she launches in London after bullying scandal, the 'secret weapon' who brought her back from the brink, what she told me about her strategy - and how the city's It Girls have rallied round

How Matilda Djerf pulled off her comeback: As she launches in London after bullying scandal, the 'secret weapon' who brought her back from the brink, what she told me about her strategy - and how the city's It Girls have rallied round

When I arrived at the opening day for Djerf Avenue's pop-up in Selfridges, there were perhaps 30 women already browsing the collection.

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