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Older people sick of lonely and vulnerable stereotype - and feel 'bombarded' by TV ads for funerals, study finds

Older people sick of lonely and vulnerable stereotype - and feel 'bombarded' by TV ads for funerals, study finds

The elderly are fed up with being 'reduced to outdated stereotypes' depicting them as lonely and vulnerable in TV ads, according to the poll by the Advertising Standards Authority (ASA).

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