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Popolo Music Group’s Global Bet: Why P-Pop Could Eclipse K-Pop by 2030

Popolo Music Group’s Global Bet: Why P-Pop Could Eclipse K-Pop by 2030
For over a decade, K-pop has dominated the global music scene. From BTS and BLACKPINK filling stadiums worldwide to NewJeans reshaping the sound of Gen Z, South Korea’s cultural export has stood unrivaled in both scale and influence. But according to Paul “Pooh” Lunt, founder and CEO of Popolo Music Group (PMG), the next seismic […]

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