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Reading Is Cool Again – But Why Now?

Reading Is Cool Again – But Why Now?
Book clubs are on the rise.“We nearly had a fist fight in here over Pedro Pascal the other day.”I was expecting many things from my conversation with Victoria Bonner, owner of Hold Fast, a quaint but cool canal barge turned independent bookshop in Leeds Dock, but this was not one of them. Pascal, who has his own chapter in Gillian Anderson’s tome of sexual fantasies Want, was the subject of fierce debate among the barge’s shoppers, who had strongly held views on Chilean-American hunk’s appeal. The group only managed to find common ground in their mutual shock that one woman didn’t know who Pascal was.“You don’t get that in Morrisons” Bonner chuckles. We may think of bookshops and the people who visit them as quiet and considered, but lively debates like this are more common than you’d expect. Bookshops and book clubs are becoming social hubs, especially for young people, as they look for more meaningful, affordable, and accessible alternatives to boozy nights out. Google searches for “book club” are at their highest in years, and Eventbrite say the number of book club events on the platform has increased by 350% since 2020. ‘Bookstagrammers’ and ‘booktokers’ are also flooding social media with recommendations, prompting discussions and rocketing unknown authors into the spotlight, sending their sales numbers skyward with them.Celebrities are even jumping on the trend, with A listers including Dua Lipa, Dakota Johnson and Reese Witherspoon launching their own online groups. Lipa’s Service 95 Book Club podcast has struck a particular chord, racking up over 1.2 million Spotify listeners since it launched in May; the popstar turned podcaster hosted her first live edition at New York Public Library in September. Reading, it seems, is cool again. But why now? “People want to connect over something other than beers” says Jak*, a regular book club goer. “Making friends as an adult, when your friendship group splinters as some have kids and others don’t, is really hard. Having a reason to meet strangers and a topic to discuss over an evening of socialising is a really easy way to build new relationships.” Victoria Bonner, who regularly hosts authors and book events on her barge-come-bookshop, agrees. “A lot of young people aren’t drinking and that noisy pub environment isn’t as attractive as it used to be, so they come to somewhere quiet like here instead, where they can chat and actually meet people.“With our work being quite so online, I think there’s still a really strong need to connect with other people. For the non-sporty among us a book is a great way have a bit of company and a chat…You could come in your pyjamas and no one would care.” Bonner also believes that book clubs offer a much needed platform for civil discussions about the world, away from the relentless frenzy of rolling news and online loudmouths. “What’s in the news doesn’t always reflect what people are talking about…People say a lot of younger people aren’t political, but I don’t think that’s true. They are political, they’re just not interested in old school politics and the way it’s presented. “There’s a new genre called cli-fi, which is basically fiction with a climate undertone, and it’s doing really well. People are really worried about things like that and want the opportunity to discuss it.”While book club attendance is on the rise as a whole, groups are proving particularly popular as the seasons turn cooler. Some have attributed this to trends like ‘cozycore’, which encourage people to hunker down and romanticise the dark winter months by taking up hobbies like knitting and reading, but there’s a more serious reason many are craving the calm and connection of book clubs too. In the UK, 2 million of us suffer from Seasonal Affective Disorder (SAD), an intense form of seasonal depression caused by how our brains and bodies respond to less daylight. The condition is medically recognised and is more than just a dislike of winter: it can cause serious symptoms including low mood, fatigue, difficulty concentrating and changes to sleep patterns. According to Sarah Hodges, Therapy Network Manager at mindfulness app Headspace, younger adults are more likely to experience SAD, with many turning to mindful activities like reading to help manage their symptoms. “Mindfulness practices can be very supportive for SAD. Whether it’s meditation, yoga, journaling, or something as simple as reading slowly and intentionally, these activities help calm the nervous system and bring us back to the present moment. They can also provide stability and ease during the darker months. “While they don’t necessarily replace medical or therapeutic treatment for more severe cases, they often enhance overall wellbeing and give people a sense of agency in how they respond to their mood.”She believes group-based activities like book clubs are proving particularly popular because of the community they offer, which can mitigate SAD symptoms. “Human connection is deeply protective when it comes to mental health and can inspire motivation to get out. Having others to share experiences with reduces isolation and helps us feel supported. For many, these connections are just as important as therapy or mindfulness practices in easing the weight of seasonal depression.”For Jak, it’s this which keeps him returning to book club again and again. “It’s easy to finish work, head to the supermarket to buy your dinner, head home and shut yourself away until work starts the next day. Other activities like the gym and exercise classes lack the social aspect which I think is special about book clubs.” It’s long been said that books are medicine for the soul. Whether we’re discussing climate catastrophe, Dua Lipa’s latest recommendation, or Pedro Pascal, it might just be true.  Related...I Took A Mini 'Reading Retreat' Instead Of A Pricey Holiday – I've Already Planned My Next OneThis Much Reading May Reduce Dementia RiskI Kicked My Screen Addiction And Fell Back In Love With Reading – Here's How

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