Waitrose Christmas Ad 2025: Love Actually Fans Will Love This Festive Love Story

Celebrity Traitors star and comedian Joe Wilkinson takes the lead in Waitrose's new Christmas advertWaitrose has unveiled its new festive advert for 2025, telling a new love story for the Christmas season.After appearing in last year’s star-studded ad, Celebrity Traitors star Joe Wilkinson once again takes the lead in the retailer’s new campaign, which centres around Phil, a man who’s looking to heal his heartbreak over the festive period.Over the course of the four-minute ad, he manages to do so, with a bit of help from the queen of Christmas rom-coms herself.“Shell said the only person I could move on with was Keira Knightley,” Phil is heard saying early on in the ad, only to then come face-to-face with the Love Actually star in a chance encounter at Waitrose, setting their Christmas romance in motion.In a nod to Love Actually, Phil then turns up at Keira’s house to woo her with a declaration of love (and, of course, some festive treats cooked up from Waitrose ingredients because ’tis the season and all that).Check out the full ad for yourself below:Keira enthused: “When I received this script where I get to fall head over heels in love over a shared love of cheese, I couldn’t turn it down!“I adored working on this silly, fun and delicious film with Joe and I hope those watching it fall in love too.”Joe also joked: “As you can imagine, it was tough having to eat the delicious Waitrose food and falling in love with Keira, but I just got on with it, like the trooper I am!”Love Actually star Keira Knightley returns to her festive rom-com roots for WaitroseWith the countdown to Christmas now in full swing, several brands have now debuted their festive ads for this year.John Lewis, true to form, has given us all another emotional tear-jerker, as has Disney, with their new ad campaign having been directed by Oscar winner Taika Waititi.Not every brand has had the festive thumbs up, though, with Coca Cola’s latest offering facing a wave of backlash after it was revealed to have been created entirely using generative AI.Related...Music Plays A Bigger Part Than Ever In John Lewis' New Christmas Advert – Here's What You Need To Know About The SongCoca Cola Faces Massive Backlash Over 'Horrendous' New AI-Generated Christmas AdvertThe Psychology Behind Loving (And Hating) Christmas Ads

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