‘A lifeline’: how fashion designers came to love the high street collab

Since the 1990s, high fashion has sprinkled stardust on the high street – now collabs also help struggling designersWhen the boss of Marks & Spencer reported a drop in clothing sales in its latest half-year results on Wednesday, he was keen to stress the problems were down to spring’s devastating cyber-attack and “not due to lack of demand”.Stuart Machin said the once-staid retailer had been “inundated with requests” for its fashion range, which has been revitalised in recent years and was again lifted by last year’s collaboration with designer Bella Freud. Continue reading...

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