Amazon just funded a streamer that lets you use AI to make your own TV shows. Read its pitch to Hollywood studios.

Fable calls Showrunner "the Netflix of AI."Fable StudioFable Studio has gotten funding from Amazon for its AI streaming platform, Showrunner.It shared a deck that explains how it lets users make their own shows and build on existing IP.The company said it has one studio on board and is talking with others like Disney.Would you want to make your own TV show using AI?Fable Studio, an Emmy-winning startup, is betting the answer is "yes." The company just raised undisclosed funding from Amazon for Showrunner, its AI streaming platform.The platform is slated to open to all users on Thursday. It lets subscribers — paying $10 to $40 per month for credits — create their own animated shows or build on others' existing IP, by doing things like inserting themselves as characters into a show or adding a scene.Fable was started in 2018 by veterans of the VR firm Oculus, which sold to Meta in 2014. Fable's CEO, producer Edward Saatchi, started Showrunner in 2024 on the belief that AI could do much more for Hollywood than simply lowering the cost of filmed production. He thinks it can usher in more interactive forms of storytelling.Fable got attention in 2023 for showing off its capabilities by releasing a deepfake version of "South Park." Some praised the deepfake for pushing the boundaries of tech, but it also hit a nerve, coming when AI anxiety was running high during historic Hollywood strikes.Saatchi said he believes approaches like his will create new jobs and benefit creators. If people make their own show on Showrunner, they'll get a share of the revenue, around 40%, if another user builds on it. The revenue would be based on what people spend in credits to build on top of an existing show."That's a very different, creator-first model, which we think will be very attractive to the AI creator community," he said. "It also means that a show can get more and more attention as users create more episodes and scenes within a creator's storyworld."One big question is whether Fable can get Hollywood studios to buy in.Fable is pitching studios to put their IP on the platform so that people can also make derivative content off it. Saatchi's pitch to studios is that if they put their IP on Showrunner, they'll get a cut of the money people pay to play with their IP. They could also benefit from the buzz when people share their creations on social media.Many major studios are using AI in their production to one degree or another, but few have gone public about it because of sensitivities about its threat to jobs and the creative process. Saatchi said Showrunner has one deal in place with an unnamed studio and is in talks with others, including Disney.If a deal with Disney sounds far-fetched, Saatchi said legacy media companies are already getting more comfortable with two-way interaction with fans. He cited Disney's 2024 investment in "Fortnite" maker Epic Games, which paved the way for people to interact with Disney characters and content in a gaming setting.In the case of Disney, Saatchi said he imagined a model where people could enter an interactive "Star Wars" world through Disney+ and make their own characters, planets, and artistic elements, keeping within Disney's creative guidelines.Showrunner is also creating its own shows for users to experiment with. Its first big one is "Exit Valley," which it describes as a "Family Guy"-style comedy that mocks AI tech leaders like Sam Altman and Elon Musk. Users can upload themselves and their friends as characters and add satirical episodes of their own.Here are select slides from Showrunner's deck that show how it's pitching itself to Hollywood studios:Showrunner is a new AI streaming serviceFable StudioIn its pitch to studios, Fable imagines Showrunner as a place where people can build on their favorite characters.Its premise is that streaming subscriptions are maturingFable StudioIts pitch is that studios need to get on board with new ways of having people engage with their IP.Fable offers a peek at Showrunner's modelFable StudioFable links to its research paper that explains how it uses large language models, custom diffusion models, and more to make high-quality episodic content based on existing TV shows like "South Park." Saatchi said the model is trained on its own videos and those of 10,000 users who are part of an alpha test.Fable sees Showrunner as a form of playFable StudioIt believes making shows will become a new form of entertainment.It pitches Showrunner's social aspectFable StudioFable believes people will share the work they make, driving buzz for studio IP.Showrunner lets people make original showsFable StudioThis slide shows how users can make their own shows on Showrunner.This slide displays Showrunner's homepageFable StudioFable designed it to look like Netflix and calls it the "Netflix of AI."Here are the various ways people can use ShowrunnerFable StudioThis slide shows all the ways people can use Showrunner, from making their own shows to riffing off existing ones.You can star in your own show on ShowrunnerFable StudioHere's what it looks like if you made your own show, casting yourself.Showrunner lets you create charactersFable StudioThis slide shows what it's like to customize a character's body, voice, and role.You can make full episodes and share themFable StudioHere's what it looks like when an episode is completed.Read the original article on Business Insider

Comments

Business News

BAT upbeat on sales as nicotine pouches surge in popularity

Evening Standard

Comments

Similar News

Amazon's £4.25 hotel-quality pillows feel 'like sleeping on a cloud'

Amazon's 'large and robust' smartwatch worth £70 now £38 in sale

Jeff Bezos has sold $5.7 billion worth of Amazon stock since star-studded Venice wedding

Get AirPods for £70 less than Apple and Amazon with rare Wowcher deal

Cheaper-than-Amazon deal slashes 30% off Skechers slip off trainers that prevent back and foot pain

I left the US after being laid off from Amazon. Living in the Netherlands is more affordable, and my small business is thriving.

Target Ends Price Match Policy, Handing Amazon, Walmart The Pricing Advantage

Shoppers bag 'beautiful' Sarah Jessica Parker perfume for £2.40 in 'cheaper than Amazon' deal

Critical Role's new Amazon-backed series is leaning hard into the art style that made Japanese anime so much money

Big name beauty products sold on Amazon and Vinted found to be FAKE as shoppers warned over chemical burns

Prime Day Is Boosting Amazon’s Competition

Amazon’s £31 gym leggings are ‘just as good’ as Lululemon’s £88 Align pair

Amazon salaries revealed: How much the cloud and retail giant pays software engineers, data scientists, and more

‘I’m a travel editor and my must-have Amazon toiletries bag now has 20% off’

What Amazon Prime Day Predicts About Upcoming Holiday Shopping Trends

Amazon backs programmable optics startup Lumotive

Stranger Things star Millie Bobby Brown's fashion and beauty brand now on Amazon

Amazon's £100 smartwatch with 'all the features of Apple' now £24

Stanley price matches Amazon with huge 40% off Quencher deal

Amazon reduces price of ‘stylish’ and ‘powerful’ £100 smartwatch to £23

Business News

BAT upbeat on sales as nicotine pouches surge in popularity

Renewables generate half of UK’s electricity in 2024 in new record high

Nurses threaten industrial action ballot after pay offer rejected

Ice cream sales boost Unilever before spin-off later in 2025

Home sales jumped by 13% month-on-month in June, HMRC figures show

FTSE 250 financial services company Just Group agrees £2.4bn takeover

HMRC warns home buyers about bogus stamp duty repayment claims

Massive offshore wind farm approved by Scottish Government

Jilted Barneys heir alleges family evaded $20M in New York taxes — by falsely claiming late mother lived in Palm Beach

AI-powered exoskeletons are helping paralyzed patients walk again — and could soon be coming to homes across the U.S.

Lenders encouraged to improve digital processes to help borrowers’ understanding

Pets at Home warns over profits as market remains ‘subdued’

Rolls-Royce shrugs off tariff pressures as profits soar

Tesla mocks American Eagle with cheeky jeans joke after Sydney Sweeney ad controversy erupts

An expert’s guide to managing the transition into retirement with confidence

Lenders encouraged to improve digital processes to help borrowers’ understanding

Tax rises would force up prices for customers, retailers warn Reeves

Shell profits fall as trading hit by volatile markets

Next hikes outlook after sales boosted by weather and M&S woes

FTSE 250 financial services company Just Group agrees £2.4bn takeover

Hotel tycoon unveils rival Heathrow expansion plan with shorter third runway

Hammersmith Art Deco former hospital used as film and TV location to be turned into 140 new homes

Triumphant in trade talks, Trump and his tariffs still face a challenge in federal court

Ranchers say expanding herds to take advantage of record retail beef prices isn't so simple

Nebraska plant explosion killed 2 girls and an employee

Trump signs order to justify 50% tariffs on Brazil

Australian court rejects X Corp.'s appeal in child safety case, orders legal costs

Day 2 of federal investigation into fatal midair crash of Army chopper, commercial plane opens

Seattle Wins The MLB Trade Deadline By Adding Big Bat Suarez

Why Disability-Inclusive Customer Service Is Never A One-Size-Fits-All

Darth Vader’s Lightsaber Is Expected To Fetch $3 Million At Auction

Lloyds Bank mobile banking app hit by pay day outage

Powell dismisses Trump's criticism as fed holds rates steady

New cash Isa battle sends rates UP again: How to lock into a top deal before a Bank of England rate cut

The simple share-picking strategy that has 'beaten every UK fund' over a decade: ED CROFT

Two cars making MG cool again: IM5 versus IM6 - a head-to-head of the new Tesla rivals

FTSE 100 Live 31 July: Rolls-Royce and Next lift guidance, US tech giants surge

Chinese researchers suggest lasers and sabotage to counter Musk’s Starlink satellites

How Will Bayern Munich’s Luis Díaz Signing Impact Paul Wanner?

Today’s NYT Mini Crossword Clues And Answers For Thursday, July 31st

Trump Lashes Out At India And Russia’s ‘Dead Economies’ And Responds To Medvedev’s War Threat

How Lioness Built A Sexual Wellness Brand Selling Women Their Orgasms

'No lessons have been learned': Airlines furious after another technical glitch cancels flights

Meta shares surge as AI investment pays off

My £14,500 solar panels are broken: Why did it take Solar Edge three months to help? CRANE ON THE CASE

Anthropic's CEO says massive salary changes could 'destroy' company culture

Drones were just used to drop a vehicle on the battlefield for a stranded soldier, Ukrainian brigade says

Ford said it expects Trump's tariffs to set it back $2 billion and hand Japanese automakers a 'meaningful' edge

Tracee Ellis Ross says her mother, Diana Ross, taught her the joy of being alone

Cricket’s Associate Nations Focus On Olympic Qualifying, Governance And Funding Model

AFC NFL Training Camp Preview: QB Battles, Rookie RBs To Watch

WHSmith Puts Retail Eggs In One Basket With Sale Of Greetings Card Unit

When Does 2025 NFL Hall Of Fame Game Begin? How To Watch On Free TV And Streaming

Deals That Could Happen With The MLB’s Trade Deadline Looming

UFC Announces First Six Fights For Perth Card Including Main Event

Christmas food price shock looms, chancellor warned

Gut health expert creates new capsule that stops 'worrying about the toilet'