‘Big metal rollercoasters beat AI’: Legoland owner’s boss on the thrill of theme parks in a tech world

Fiona Eastwood says real-life experiences that bring people together are vital amid a battle for attention in the digital eraArtificial intelligence is in the process of upending the business models of companies all over the world, but when it comes to the $100bn (£73bn) global theme park business the thrill of “big metal” rollercoasters is still the biggest draw.Fiona Eastwood, the boss of the sector’s second biggest operator, Merlin Entertainments, says that in a world dominated by battles over screen time it is real-life experiences that provide families with an “antidote to phones and digital technology”. Continue reading...

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