Diagnosing the West’s China Missteps: Systemic Gaps That Derail Business Ambitions

Dr. Catherine Hua Xiang, programme director for international relations at the London School of Economics and author of Bridging the Gap, examines why so many Western companies falter in China despite the lure of its vast consumer base. Dr. Xiang unpacks the cultural missteps, regulatory blind spots and competitive underestimations that continue to derail foreign entrants. Success, she argues, requires cultural fluency, regulatory savvy and a willingness to adapt business models to China’s unique digital and consumer ecosystems.

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