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From Sidemen to MrBeast: how YouTube and its creator economy took over TV

Stars and their high-quality content enable streamers and others to pull in younger audiencesFrom MrBeast creating the world’s most expensive reality TV show and Jake Paul’s record-breaking clash with Mike Tyson to the British supergroup Sidemen’s Netflix deal, YouTube’s superstar creators are taking over mainstream television.Last month Netflix launched the second series of Inside, the Sidemen’s reality show that was a hit when the first run of episodes premiered on YouTube. Continue reading...

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