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Gen Z wants to smell like a cupcake -- and perfume brands are cashing in

Gen Z wants to smell like a cupcake -- and perfume brands are cashing in
Gen Z's fragrance obsession with smelling like desserts -- from vanilla frosting to pistachio cream -- is driving a booming market for so-called gourmand perfumes, fueled by TikTok trends and sweet-toothed influencers.

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