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How The Economist is building engagement to reduce subscriber churn

How The Economist is building engagement to reduce subscriber churn
The Economist has rolled out a new content engagement model designed to build habits and improve retention among its 1.2 million global subscriber base. Engaged customers are worth around a fifth more than the “average” customer, according to 2023 data from Gallup. “That’s a huge opportunity that’s going to spike the attention of any CEO […]

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