Meta pulled a 'totally AI fake' ad of Jamie Lee Curtis after the actress wrote an open letter about it to Mark Zuckerberg

Actress Jamie Lee Curtis wrote an open letter to Meta CEO Mark Zuckerberg about the ad.Chris Unger/Zuffa LLC via Getty ImagesMeta has removed an unauthorized ad featuring Jamie Lee Curtis after the actress called out Mark Zuckerberg.Curtis wrote an open letter to the Meta CEO on Instagram about the "totally AI fake commercial."Meta simply said the ads "were in violation and have been removed."Meta has taken down a misleading ad featuring an image of Jamie Lee Curtis after the actress took to Instagram about it.The "Halloween" franchise actress wrote an open letter to Meta CEO Mark Zuckerberg, posted to her more than six million followers on Instagram, imploring his company to remove an unauthorized post using her likeness."It's come to this @zuck," Curtis wrote in an Instagram post on Monday, tagging Zuckerberg. "Hi. We have never met. My name is Jamie Lee Curtis and I have gone through every proper channel to ask you and your team to take down this totally AI fake commercial for some bullsh—t that I didn't authorize, agree to, or endorse."Curtis added that she'd tried to DM Zuckerberg but wasn't able to do so since he didn't follow her, so her last resort was to "take to the public instaverse" to reach him.Her post also showed the ad in question. It features a real photo of Curtis, taken from an interview she did with MSNBC host Stephanie Ruhle in January, but overlaid with a fake caption implying Curtis said, "I'd want everyone suffering from…" "If I have a brand, besides being an actor and author and advocate, it is that I am known for telling the truth and saying it like it is and for having integrity," Curtis continued in her Instagram post. "This (MIS)use of my images (taken from an interview I did with @stephruhle during the fires) with new, fake words put in my mouth, diminishes my opportunities to actually speak my truth."A Meta spokesperson told BI the ads were in violation and have been removed.Curtis subsequently added a comment on her post that read, "IT WORKED! YAY INTERNET! SHAME HAS IT'S VALUE!THANKS ALL WHO CHIMED IN AND HELPED RECTIFY!"Meta announced last year that it had begun testing the use of facial recognition technology to detect these so-called "celeb bait" ads, which use pictures of public figures to lure people to scam websites to share personal information or send money. It's unclear what the ad featuring Curtis was promoting, or if it led users to scam sites.Meta says the facial recognition technology compares faces in the ad to the celebrity's profile pictures on Facebook and Instagram, and if it's a match and the ad is found to be a scam, it'll be blocked. Facial data generated for the comparison is immediately deleted, whether it yielded a match or not, the company added.Read the original article on Business Insider

Comments

Business News

Feds ask Musk's car company how its driverless taxis will avoid causing accidents in Texas rollout

ABC News

Check out the Hellhound, a 375-mph 3D-printed turbojet-powered exploding drone competing for a spot in the US Army's arsenal

about 2 hours ago

What Carney’s internal trade pick signals about hope for axing barriers

Global News

Comments

Similar News

Meta ‘nudged’ prominent Big Tech critic in plea for help ahead of landmark FTC antitrust trial: sources

Mark Zuckerberg says AI could soon do the work of some engineers at Meta. Here's how AI is shaking up other Big Tech firms.

Being good at your job doesn't guarantee a promotion, says Meta engineer

Meta’s speeding up the ‘Mad Men to Math Men’ pipeline

I interviewed at multiple Big Tech companies and landed at Salesforce after a Meta layoff. These 6 things helped me stand out during my job search.

What we learned from Instagram boss Adam Mosseri's testimony at the Meta antitrust trial

Mark Zuckerberg says his management style involves no 1-on-1s, few direct reports, and a 'core army' of 30 running Meta

The COO of Reality Labs is leaving Meta after nearly 11 years

Meta Is Recruiting Former Pentagon Officials As It Ramps Up Military Ambitions

Court clash between Meta and NSO ends in $168m defeat for spyware firm

Meta’s Efforts To Discover An Opaque AI Future Undo The FTC’s Own Case

Leaked docs show how Meta's AI is trained to be safe, be 'flirty,' and navigate contentious topics

Meta's layoffs were supposed to target low performers. These employees share how it felt to them.

A software engineer shares the résumé that got him to the final rounds at Google, Meta, Amazon, and Netflix &mdash; and hired at a Magnificent 7 company

Meta and Shopify urged to act as scale of ‘ghost stores’ preying on Australian online shoppers revealed

Meta partners with film studio Blumhouse on chatbot used during recent movie screening

Read the résumés that landed a machine learning engineer a Meta internship at 22 and a full-time role at X at 23

I attended LlamaCon, Meta's first event for AI developers. It was 'kinda mid.'

Meta and Blumhouse Create Chatbot That Encourages Phone Use During Movies

Meta has a new stand-alone AI app. It lets you see what other people are asking. I'm confused.

Business News

Feds ask Musk's car company how its driverless taxis will avoid causing accidents in Texas rollout

Retail egg prices fall for first time in months — but remain stubbornly close to record highs

India considering tariffs on US goods to counter Trump’s levies

Major change to ALL checkouts across UK as key deadline passes in huge shake-up for shoppers

Tesco customers left fuming after price hike to popular family meal deal

BTS Singer RM Returns To No. 1 On A Billboard Chart

Back As UnitedHealth CEO, Hemsley Says Issues Within ‘Capacity To Resolve’

Why The NBA Lottery Is Definitely Not Rigged

Tariff Market Rebound’s Biggest Losers Include Tobacco Stocks As Smoky Safe Haven Loses Luster

Milton Williams Ready To Run Through Patriots Coach Mike Vrabel’s Finish Line

The biggest 'deals' of Trump 2.0 so far

The Secret Lives of Mormon Wives is back as viral series returns for season 2 this week

Trump administration welcomes 59 white South African refugees, critics call hypocrisy on the move

Check out the Hellhound, a 375-mph 3D-printed turbojet-powered exploding drone competing for a spot in the US Army's arsenal

What Carney’s internal trade pick signals about hope for axing barriers

Ontario mayor remains hopeful Honda’s EV plant will be built, despite delay

Parkland-Sunoco deal comes amid fraught U.S.-Canada relations, resource nationalism

Trump Cites $600 Billion in Saudi Deals, but Real Figure Appears Lower

DOGE Removes Dozens of Resurrected Contracts From Its List of Savings

European Council president says Serbia's leader has vowed to stay on the EU path despite Russia trip

World trade chief says global free trade is in a crisis while on visit to Japan

Some plants cause more suffering than others for gardeners with pollen allergies

Trump announces plan to lift sanctions on Syria

Nissan slashes 15% of its global work force as the Japan automaker sinks into losses

U.S. egg prices fall for the first time in months but remain near record highs

UnitedHealth Group CEO steps down as company lowers, then withdraws financial outlook for 2025

European economist says Russia's economy is strained due to the Ukraine war and sanctions

Carbon dioxide pipeline regulations pass in testy Iowa Senate but still need governor's signature

The NBA's Portland Trail Blazers are going up for sale

Family of Boeing whistleblower settles lawsuit with aircraft maker over his death

Judge backs State Farm's 17% emergency rate hike for homeowners

Jamie Lee Curtis just wanted an AI ad removed, not to become the 'poster child of internet fakery'

Microsoft to lay off 3% of global workforce — roughly 7K jobs — in shift to develop AI

Rare Cadbury bar spotted in B&M and it’s a twist on a popular discontinued chocolate

Morrisons to shut last of 17 stores in HOURS as part of major shake-up of its supermarkets

Wealth Is Knowledge, And There’s No Knowledge Without Investment

‘Andor’ Quietly Reaches The Number 2 Spot On Streaming Charts

Rockies Fire Bud Black Hoping To Rearrange The Chairs And Light A Fire

Los Angeles Dodgers’ Dustin May On His Return To The Mound After Being Out For 2 Years: ‘It Was Very Emotional’

Tax-Efficient Wealth Strategies For High-Income Investors

Tampa Bay Rays’ Eric Orze ‘Blessed’ For How Cancer Changed Him

The CW Acquires Two Seasons Of ‘Law & Order: Toronto: Criminal Intent’

Transparency: Your Unfair Advantage

Blackpink Star Lisa Is Back On The Hot 100 — And She’s Not Alone

UFC 316 Fight Card: Main Card Set For Newark Pay-Per-View Event

Jordan Chiles And Olivia Dunne Named Sports Illustrated Swimsuit Cover Stars

Key Trump Tariff Hearing: Court Weighs Potential Block—But Doesn’t Hint How It Will Rule

WNBAer Hamby’s Pregnancy Suit Survives, Exposes Limits Of League’s Arbitration Provision

I was worth my six-figure bonus, says under-fire water boss

Stylish firepit that’s ideal for ‘cosy gatherings’ on summer evenings gets axed by 60%

See inside the pope's official residence, an expansive apartment with nearly a dozen rooms

Elon Musk says Starlink is coming to Saudi Arabia

You shouldn't delete this email if you want a slice of Apple's $95 million Siri settlement

A timeline of Sean 'Diddy' Combs and Cassie's relationship

Amazon is doubling down on MrBeast despite controversy. It shows how hot creators have become in Hollywood.

You can book private chefs and personal trainers on Airbnb now

A major toy manufacturer is already nervous about Trump tariffs for holiday season

A software engineer shares the résumé that got him to the final rounds at Google, Meta, Amazon, and Netflix — and hired at a Magnificent 7 company