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MrBeast is launching a clean water philanthropy project — a year after filing for a #TeamWater trademark

MrBeast is launching a clean water philanthropy project — a year after filing for a #TeamWater trademark
Jimmy Donaldson, a.k.a. MrBeast, with friends at YouTube's Brandcast.Kevin Mazur/Getty Images for YouTubeMrBeast has a new philanthropy project focused on water.The YouTube sensation is looking to help raise around $40 million to give people clean water.Business Insider reported last year that Beast Holdings had filed for the #TeamWater trademark.MrBeast is organizing another multimillion-dollar giveaway, but not for winners of a game show.Instead, the world's most popular YouTuber is teaming up with thousands of content creators in hopes of raising $40 million by August 31 to bring clean water to people who need it.The project, called #TeamWater, is a collaboration between MrBeast — whose real name is Jimmy Donaldson — fellow YouTuber Mark Rober, and water charity organization WaterAid.MrBeast's Beast Holdings had filed for a #TeamWater trademark last August, as Business Insider first reported. A person familiar with the project said it's been in the works for about a year. This person said it took time to plan the campaign and coordinate logistics.Donaldson and Rober previously partnered on the #TeamTrees and #TeamSeas campaigns, which raised over $50 million for planting trees and removing trash from oceans and beaches."We're taking on clean water, because no one should have to live without it," Donaldson and Rober said in a joint statement.YouTubers Mark Rober (left) and Jimmy Donaldson, better known as MrBeast, are spearheading the #TeamWater project.#TeamWaterDonaldson has also undertaken a slew of other philanthropy projects, including paying for eye surgeries for people with vision problems. He runs a charity organization called Beast Philanthropy.Donaldson began working philanthropy into his YouTube content as far back as 2017.Read the original article on Business Insider

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