Rodeo drive: Beyoncé UK tour kicks off cowboy fashion craze

Singer’s western-inspired Cowboy Carter tour is reminder of pop culture’s sway over shopping behaviourRhinestones, cowboy hats and a whole lot of denim; not a hen party entourage, a Glastonbury fit or a Nashville rodeo, but the queues outside Tottenham Hotspur Stadium this week, as Beyoncé kicked off her UK tour. And, seemingly, a new national dress code.Since the release of the Cowboy Carter album, Beyoncé fans have been quick to adopt the rancher style, sparking a surge in interest for western-inspired fashion. On Vinted, searches for “western” are up by 16% year on year this month, with “rodeo” up 13%. Meanwhile, denim searches have risen 8%. Continue reading...

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