Samsung is tapping some serious K-pop star power to sell its skinny phone

Samsung has brought Australian K-pop singer Felix Lee on board to promote its new smartphone.Scott A Garfitt/Invision/AP, Chris Jung/NurPhoto via Getty ImagesSamsung is enlisting some star power to promote its new phone.Its latest ambassador is Felix Lee, a runway staple and one of KPop's biggest names.Samsung released the Galaxy S25 Edge on Monday, a 5.8 millimeters-thick phone priced at $1,099.Samsung is bringing out the big guns to promote the launch of its slimmest phone to date.The South Korean electronics company released the latest Galaxy S25 Edge on Monday — a $1,099 phone that is 5.8 millimeters thick and weighs 163 grams.Samsung tapped Felix Lee, one of K-pop's biggest faces of the moment, to promote the phone.Lee, an Australian-born singer from the South Korean boy band Stray Kids, made a joint Instagram post with Samsung Korea on Tuesday. The cinematic video shows Lee dressed in a black suit, his trademark blond hair slicked back. View this post on Instagram A post shared by Samsung Korea 삼성전자 (@samsungkorea)Samsung's new phone is set to kick off a new era of skinny phones, with the iPhone 17 "Air" rumored to drop later this year. The Galaxy S25 Edge — advertised with the slogan "Beyond Slim" — is set to go on sale in the US on May 30. It has a 200-megapixel, wide-angle camera and is integrated with Samsung's AI suite, Galaxy AI.Lee's fan base was quick to express excitement about the partnership. Reactions to the post included the comment "Who's getting this phone bcuz of Felix?" — which had been liked more than 1,500 times at press time. Samsung first teased the partnership last week with a post showing the silhouette of Lee's face. It asked people to guess who the person might be and promised Starbucks gift cards to 25 people who guessed correctly. View this post on Instagram A post shared by Samsung Korea 삼성전자 (@samsungkorea)The Samsung partnership comes in an exciting year for Lee, who walked the runway for Louis Vuitton's Fall-Winter 2025 show in Paris in March.Lee was named the house's ambassador in 2023 and has become a personal muse of LV's artistic director, Nicolas Ghesquière.Lee said in interviews with Vogue that Ghesquière personally invited him to walk the LV Fall-Winter 2024 show in Paris. Before the March show, the designer said it was a "big honor" to have Lee there.This is not the first time Samsung has tapped K-pop talent to promote its products. In 2020, the brand released a special BTS Galaxy phone in collaboration with the Grammy-nominated band, and has featured members of the group in its ads too. And in 2019, Samsung also released limited-edition black and pink products in collaboration with K-Pop girl group Blackpink.Representatives for Samsung and Lee did not respond to requests for comment from Business Insider.Read the original article on Business Insider

Comments

Business News

Inflation cooled again last month as grocery and gas prices fell, few signs of tariff impact yet

washington times

Comments

Similar News

Amazon beats Samsung with £211 discount on The Frame smart TV

Samsung will give shoppers up to £1000 if they ditch their old TV

'Apple AirTag and Samsung SmartTag drop in price - I don't go on a flight without one'

Amazon smartwatch to rival likes of Apple and Samsung hits limited-time sale with 50% off

Amazon slashes price of Samsung Galaxy Watch to rival Samsung in flash deal

Top Tech: Samsung cuts £150 off Galaxy S25 Ultra and throws in free £219 earbuds

Samsung mulls moving production of TVs, home appliances in response to Trump tariffs: report

Can Samsung get its mojo back?

Sky's Samsung Galaxy Tab S10 FE deal includes free earbuds and keyboard

Google mulled exclusive Gemini AI, Chrome deals with Samsung last year: court docs

Samsung Smart 4K TV drops to 'lowest ever price' at Argos beating Amazon

Top Tech: Deals writer shares two ways to get free Samsung earbuds in Sky's rare Easter sale

'I shopped 5 Easter sales and cut hundreds off Shark, Apple, Ninja, and Samsung products'

Business News

Inflation cooled again last month as grocery and gas prices fell, few signs of tariff impact yet

World trade chief says global free trade is in a crisis while on visit to Japan

Honda Canada postpones multibillion EV investment project in Ontario

State pensioners could get extra £4,050 in payments through these two schemes

British boss of US healthcare giant UnitedHealth quits for ‘personal reasons’

Jaguar Land Rover ‘cannot discount’ building cars in US amid tariffs

US to cut ‘de minimis’ tariff on China shipments to 54% from 120%

US inflation slows unexpectedly to 2.3% in April

UnitedHealth CEO abruptly quits, predecessor returns in major shakeup — 5 months after Brian Thompson shooting

The best easy access savings account to make hundreds of pounds – and the one that could trick you out of cash

I tried Wetherspoons’ new menu and it tasted better than KFC and Honest Burger

Water firm warns of possible hose pipe ban this summer due to drought risk

Tom Grennan surprises fans at local Tesco store

Krispy Kreme fans go wild for new pistachio doughnut after Brits demanded it be brought to UK

World trade chief says global free trade is in a 'crisis' while on visit to Japan

China seeks a united front with Latin America in countering Trump's trade war

European Council president says Serbia's leader has vowed to stay on the EU path despite Russia trip

Budget airline begins deportation flights for ICE with start of Arizona operations

World shares make modest gains as euphoria over China-US trade truce wavers

UnitedHealth Group CEO steps down; suspends 2025 outlook on higher-than-expected medical costs

'Highest earning' postcodes for driveway rentals - is yours on the list?

How much you need for a 'comfortable' retirement in the UK

Car insurance bombshell as one age group is paying huge amounts

The Crusader: Pensioner's gambling subscription dispute resolved

Early State Pension access plan for older disabled people campaign update

Thames Water warns customers of potential restrictions as drought risk looms

Thames Water chairman apologises to customers but defends bonuses for bosses

Lidl shoppers rush to pick up 89p lights perfect for a budget garden makeover this summer

I came back from hol to find neighbour’s HUGE eyesore extension looming over my fence – it’s bigger than my entire HOUSE

Nationwide gives update on £100 bonus payment for customers

United Airlines Will Amp Up Boeing 787 Premium Seating, Starting In Frisco

Thunder Playoffs: Pivotal Game 5 Could Dictate Series Outcome

An Unlikely Climate Hero Is Making A Comeback

Real Madrid Coach Ancelotti Confirms Exit And Brazil Switch

Amid Doctor Shortage, Physician Assistant Pay Hits $130,000

Thames Water warns customers of potential restrictions as drought risk looms

Revolution Beauty shares plunge as it reviews funding options

Thames Water chairman apologises to customers but defends bonuses for bosses

Future of Nissan's Sunderland plant in doubt

'Arnold Clark offered me a coffee cup for a &#163;230 mistake'

Asda opens brand new type of store - and George clothing fans will love it

Debenhams reduces 'stunning' £199 dress with 'gorgeous embellishments' to £55

Primark's 'super aesthetic' summer range 'makes you look rich' on a budget

DWP measures to prevent PIP benefit fraud of payments worth £750 a month

Skechers slip-on trainers with anti-sweat foot cooling technology hit under £45 in spring sale

Greggs reveals summer menu including new bake and Korean chicken range

Save £55 on ‘easy to use’ Garmin GPS for cyclists and E-bikes in Amazon’s extended tech sale

Trinny London bronzer now under £5 in huge deal that saves you £170 on summer must-haves

House GOP bill requires states to share food benefit costs, strengthens SNAP work requirements

Nationwide one-day warning over key letter about £50 payments

Lloyds walks away from Reeves £50bn pensions deal

ISA changes update as Labour considers reform plan 'within weeks'

POLL: Do you trust Rachel Reeves with your pension?

Insurers seek to surcharge California homeowners for L.A. County fire costs

MINISO to open first Glasgow store with location of popular store revealed

Revolution Beauty shares plunge as it reviews funding options

Major supermarket chain with 900 sites to close two major stores

Lidl is selling a £19 lawn gadget that’s £80 cheaper than Bosch version & perfect for getting your garden summer ready

Households can now apply for cost of living cash worth £100

B&M shoppers spot long-forgotten Cadbury chocolate bar back on shelves nearly two decades after being discontinued

'Arnold Clark offered me a coffee cup for a £230 mistake'