Tech companies dominate the top 10 brands of 2025, a new study says

Tech companies continued to dominate the top 10 list.Camille Cohen / AFPInterbrand's Best Global Brands list has a combined value of $3.6 trillion.Nvidia and Instagram grew quickly, demonstrating the power of high-quality brand experiences.Luxury brands face challenges as Hermès grows and others struggle to keep up.The best brands in the world include some dominant names and some surprising newcomers.The brand consultancy firm Interbrand ranks the world's most valuable brands annually. The list is based on the company's research on financial performance, the role the brand plays in purchase decisions, and its competitive strength.The total value of this year's Best Global Brands is $3.6 trillion, up 4.4% from $3.4 trillion in 2024. The list is led by five tech companies, with the top three from the year prior continuing to dominate.Although the top three companies have their positions on lock, Interbrand reported its highest number of new entrants ever. Chip maker Nvidia (number 15 on the list) recorded the largest-ever brand value increase in the list's 26-year history, and Instagram broke into the top 10 for the first time.It's a sign of the quickly evolving times."Digitally enabled services and the rise of AI are creating winners faster than ever," Gonzalo Brujó, global CEO of Interbrand, said. "Those relying on legacy strength alone are seeing challenges to their growth."Greg Silverman, global director of brand economics at Interbrand, said he predicts that YouTube (number 13 on the list) and Nvidia are challengers for next year's top 10 list.On the luxury front, Hermès pulled ahead of other brands when it comes to growth, with 18%. Louis Vuitton, Gucci, and Chanel fell down the list. Interbrand cited post-COVID price hikes as a headwind for would-be middle-class shoppers.Here are the brands that landed in the top 10 of Interbrand's Best Global Brands list.1. AppleJustin Sullivan/Getty ImagesApple broke into Interbrand's top 25 in 2008, and it was ranked No. 1 within five years. Since making it to the top of the list, the iPhone maker has maintained its position.Despite its top spot, Apple's brand value decreased by 4% to $470.5 billion.2. MicrosoftJASON REDMOND/AFP via Getty ImagesMicrosoft grew 10% with a brand value of $388.5 billion.3. AmazonNoah Berger/Getty Images for Amazon Web ServicesAlthough Amazon is known as an e-commerce site, its placement on the list reflects the strength of the entertainment sector thanks to Prime Video, Interbrand said. Amazon grew 7% with a brand value of $319.9 billion.4. GoogleCamille Cohen / AFPGoogle grew 9% with a brand value of $317.1 billion.5. SamsungChung Sung-Jun/Getty ImagesSamsung's brand value fell 10% to $90.5 billion.6. ToyotaTomohiro Ohsumi/Getty ImagesToyota, the highest-ranked automotive brand, grew 2% to $74.2 billion in 2025.7. Coca-ColaRobert Hradil/Getty ImagesCoca-Cola is the highest-ranked food or beverage brand on the list. Its brand value fell 2% to $60.1 billion.8. InstagramIndranil Aditya / Middle East Images / Middle East Images via AFPInstagram reached the top 10 for the first time in 2025, with a growth of 27% to a brand value of $57.3 billion. Its ranking is surprising because the top 10 brands are usually stable in their rankings, Interbrand said.9. McDonald'sStacey Wescott/Chicago Tribune/Tribune News Service via Getty ImagesMcDonald's brand value came in at $53 billion.10. Mercedes-BenzJohannes Simon/Getty ImagesMercedes-Benz is the second automotive company to secure a place in the top 10, continuing its streak of making the top 20. Yet its brand value fell 15% to $50.1 billion.Read the original article on Business Insider

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