Tesla just got overtaken in the UK by 2 Chinese brands you've never heard of

More than 1,000 Jaecoo cars were sold in the UK last month.Peerapon Boonyakiat/SOPA/Getty ImagesTesla was lapped by Chinese rivals in the UK last month.Chinese brand Jaecoo sold nearly twice as many cars as Tesla as the EV giant's sales collapsed.Tesla is under pressure in Europe amid global protests over Elon Musk's politics and strong EV competition.Tesla is having a nightmare in Europe — and now it's been overtaken by two Chinese rivals in the UK.The EV giant sold just 512 cars in Britain last month, down from more than 1,300 in April 2024 as the backlash against Elon Musk continues to hit sales in Europe.Telsa's tally is well behind arch rival BYD, which sold 2,511 cars in the UK in April, or a 650% increase. The disastrous performance meant it was also left in the dust by lesser-known Chinese brands Jaecoo and Omoda.They are both owned by Chinese conglomerate Chery and sold 1,053 and 910 vehicles respectively in April, according to data from the SMMT trade body, despite only launching in the UK last year.Jaecoo and Omoda offer a mix of EVs, hybrids, and gas-powered cars in the UK, unlike Tesla, which only sells EVs.Omoda is owned by China's Chery.OmodaHowever, getting lapped by two virtually unknown Chinese rivals is a sign of just how much trouble Tesla faces in Europe, its third-biggest market.The automaker is facing collapsing sales across the continent, with customers abandoning Tesla amid a backlash over CEO Musk's politics.The billionaire's endorsement of the far-right German party AfD and position in the Trump administration has sparked protests in several European cities, with Tesla vehicles and showrooms also being hit by vandalism and suspected arson.Tesla also faces renewed EV competition from legacy brands such as Volkswagen and Chinese automakers, which are expanding aggressively in Europe despite tariffs imposed by the European Union last year.Tesla's European brand crisis shows little sign of abating.Car registration figures in several European countries showed Tesla suffering double-digit declines in April. That means the launch of an updated version of the Model Y, Tesla's best-selling car, failed to halt the sales decline.In the UK, Tesla has started offering up to two years of free supercharging for some Model Y models as it looks to arrest the slide.Read the original article on Business Insider

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