2025 deal trump china year energy jobs disrupt trade risk

The Cost of Mistaking Plans for Strategy in an Uncertain Economy

Charlie Curson, strategic advisor, leadership coach and author of Be More Strategic, examines why so many leaders continue to confuse planning with strategy and how that confusion undermines performance in an uncertain economy. Curson explores how companies like IKEA, Nintendo, LEGO and Novo Nordisk demonstrate that courage, clarity and deliberate choice-making define true strategic leadership.

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