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Too Loud, Too Late? River Island’s Logo, Legacy And Fight For Relevance

I’ve had a sneaking suspicion for years, and now I know I’m not alone. Somewhere along the way, River Island (RI) fell for its own logo. RI on bags, on buttons, on belts. Sometimes bold on waistbands, often bedazzling in jewels. But always unmistakable. And that might be a problem.

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