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Why Is The Ice Bucket Challenge Back? TikTok’s Version Sparks Nostalgia—And Some Backlash

Why Is The Ice Bucket Challenge Back? TikTok’s Version Sparks Nostalgia—And Some Backlash
The newest iteration of the ice bucket challenge is going viral to support a mental health nonprofit, which has frustrated some ALS advocates, who say the trend brought much-needed awareness to ALS in 2014.

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