WPP asked to work on ad blitz nudging UK savers to invest in shares

Exclusive: City-funded campaign is endorsed by government, and aims to increase financial risk-taking in effort to spur growthIsa shakeup: How can chancellor nudge savers into buying shares?The advertising agency WPP has been asked to work up ideas for a government-endorsed advertising blitz to urge more consumers to invest in stocks through a “Tell Sid”-style campaign expected to cost tens of millions of pounds.Plans for the nationwide push were announced by chancellor Rachel Reeves on Tuesday at her Mansion House speech, as she unveiled a fresh deregulation drive meant to increase financial risk-taking across the country in an effort to spur growth. Continue reading...

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