BBC targets adults in the latest adventure for its top dog Bluey

Corporation aims to build ‘lifestyle brand’ for all ages around smash-hit cartoon characterEach episode may only last seven minutes, but the bite-size length of Bluey’s adventures has not held back the world’s most popular blue dog from creating endless money-spinning opportunities for the BBC.Grateful executives are open about Bluey’s status as the golden goose driving a record £2.16bn in sales from commercial operations last year, spawning branding deals for everything from headphones to baked beans. Continue reading...

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