Can Netflix find your new favourite watch based on your star sign?

The streamer has launched a new tool it claims can predict which film or show you’re going to love based on astrologyAs you will already be aware, one of the downsides of the streaming era is decision paralysis. In times gone by, people would watch television by simply turning their television on, watching whatever was showing at that precise moment and then complaining about it. But now, as you find yourself forced to pick from every single film and series ever made, you feel overwhelmed. You spend entire evenings scrolling through submenu after submenu, glazing over as your inability to find something to watch ossifies into dissociative panic.The challenge for the streamers is how to effectively curate this infinite content. In the past they have done this by prioritising new releases, or showing you what everyone else is watching, or sharpening their algorithms to second-guess what you want to watch based on what you have already watched. But finally – finally – Netflix has cracked it. And it has achieved this with science. Continue reading...

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