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The second-wave matcha boom isn’t really about the tea

The second-wave matcha boom isn’t really about the tea
Seemingly out of nowhere, a pale green drink has become a staple in my life. In recent months, the matcha latte has become my primary source of energy throughout the day and my favorite indulgence at night. I order it at coffee shops without missing a beat. I take “aesthetic” photos of the milk swirling […]

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