Premier League fans in Asia want to feel valued – and not just as a source of revenue

Pre-season trips to Asia may not be new for English clubs, but they remain a huge global engagement opportunityFifty years ago, Arsenal lost 2-0 to Malaysia in Kuala Lumpur, with jet-lagged players struggling to deal with frogs bouncing around the Merdeka Stadium pitch as well as the legendary local striker Mokhtar Dahari.Since then, however, many aspects of Asian tours by English clubs have changed. They have become, mostly, slick affairs. This summer, Arsenal will visit neighbouring Singapore for games against Newcastle and Milan. Then to Hong Kong for an unusual north London derby against a Tottenham team that will also travel to South Korea to face Newcastle. Liverpool visit Japan and Hong Kong just weeks after Manchester United were in action there on a post-season tour, which they finished in Malaysia. Continue reading...

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