Turquoise touches and gothic flair: the Premier League’s 2025-26 kits | Hannah Jane Parkinson

The grass catwalk returns with appealing Adidas, funereal keepers and cartoon collars – but whose jersey will be top of the league?Football strips nowadays are big business. Especially for the not insignificant number of clubs flogging shirts for £85+ a pop. As sport and fashion become ever more intertwined – Jack Grealish as an ambassador for Gucci; Son Heung-min for Burberry; Kalvin Phillips in those massive Loewe boots – mainstream football’s interest with clothes has moved on from just David Beckham in a sarong. It is a state of affairs that former catwalk model Pep Guardiola no doubt appreciates.And, after a couple of years of subpar kit designs – running the gamut from insipid to truly horrifying – the 2025-26 Premier League season has upped its sartorial game. All-black away strips and turquoise touches have proved popular; while manufacturers still insist on “taking inspiration” from home stadium architecture and surroundings. (The success of this varies immensely; but Everton, Leeds, and Burnley have all nailed it this time around.) No brand has let the side(s) down, but the Adidas designers have done especially well with a series of understated new strips, all based on their “Total 90” template. The smaller labels have also impressed. And it is pleasing to see the three returnees dressed up for the occasion. Continue reading...

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