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‘The state of my skin is directly linked to my everyday stress levels’: skincare advice for a femtech founder

Dry skin and breakouts are affecting entrepreneur Ayesha Ofori as she surfs late nights and early mornings to launch a women-focused investment platform. With limited spare time and an overwhelming skincare market, dermatologist Dr Ifeoma Ejikeme helps her find a routine skincare solution from the Modern Chemistry by Boots range As told to Aimée Grant Cumberbatch“I’m the founder and CEO of Propelle and our mission is to financially empower women – helping them to become more confident with their money and investing. Typically women don’t invest at anywhere near the levels they should. One of the primary drivers is lack of confidence, so the purpose of the platform is to help women overcome that. Everything we do is about getting women to take action.My life is a bit insane. I have two young kids – aged eight and three – so the morning is usually spent getting them up and ready. We have a nanny who comes in to help and we generally split the work – she’ll look after one kid, I’ll look after the other and we’ll each take one to school. When I get back home, I jump into emails. I get 100-200 a day so if I don’t start going through them, it becomes very overwhelming. Continue reading...

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