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How M&S became the go-to high street shop for Gen Z - and the 'cool' brand to shop

How M&S became the go-to high street shop for Gen Z - and the 'cool' brand to shop
Many shoppers would usually look beyond M&S when it comes to clothes - but the retailer has managed to rebrand, becoming 'cool', so we speak to an expert on how the once 'frumpy' shop became a fashion staple

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