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Inside the wild, pricey sorority rush season, fueled by TikTok, helicopter moms and hired consultants

Inside the wild, pricey sorority rush season, fueled by TikTok, helicopter moms and hired consultants
“I have seen girls get cut from houses they want — they end up leaving to go to a different school,” said #RushTok queen Kylan Darnell, 21, a senior at the University of Alabama.

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