How social media tries to exploit your pregnancy | Letters

Responding to an article by Kathryn Wheeler, readers describe how apps ‘found out’ they were pregnant and fed them worrying posts and targeted advertisingI am so glad to see an article published about the impact of social media on pregnant people and new mothers (‘I felt doomed’: social media guessed I was pregnant – and my feed soon grew horrifying, 3 September). I say “mothers” as I noticed my husband was not subjected to the same algorithms that I was. I, too, found it completely overwhelming when I was pregnant and have come off all social media, as the suggested reels I was barraged with did nothing but create anxiety for me as a new parent.I decided it was toxic messaging that I didn’t need to be privy to. As there are lots of positive things happening on social media – eg groups connecting you with local new mums – it was a shame to miss out on what could have been happening in my area. Continue reading...

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