Why Sky Sports’ TikTok channel for female fans was a disaster | Letters

Sports marketing needs a fundamental shift to reflect how women and girls enjoy sports, says Kate Dale Your article (Sky Sports ditches ‘unbelievably sexist’ TikTok channel Halo after three days, 16 November) exposes a wider truth: sports marketing still treats women and girls as a single homogeneous group. Whether through a TikTok channel pitched at the “girlies” or the everyday imagery in gyms and sports spaces that doesn’t represent all women, it is consistently missing the mark.Halo aimed to create an inclusive space for female sports fans, yet its trend-driven tone reduced women’s love of sport to a single characteristic. None of this is new. Continue reading...

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State sponsored terror: Fraud schemes sent Minn. tax dollars to Somali ‘Qaeda’ group

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State sponsored terror: Fraud schemes sent Minn. tax dollars to Somali ‘Qaeda’ group

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