ECB admits no evidence Hundred has attracted new fans to other forms of cricket

Gould: ‘That’s work we need to do going forward’ECB long boasted tournament attracts different audienceRichard Gould, the ECB’s chief executive, has admitted his organisation has no evidence that new fans attracted by the Hundred have gone on to attend other forms of the game. The governing body of cricket in England and Wales has long boasted that the tournament has attracted a different audience to existing formats.“The Hundred is all about throwing cricket’s doors open – and it’s already delivering,” the ECB’s then chief executive, Tom Harrison, said after the first tournament in 2021. “We need to grow cricket, reach more people, and that’s exactly what the Hundred does.” A report published last October stated that 31% of tickets for the Hundred have been bought by women, that 23% were bought for juniors and that 41% of buyers attended in family groups. Continue reading...

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