Glory and Fury to Devils and Dolphins: Australian team names come full circle | Jack Snape

The trend for unorthodox sporting nicknames has made way for a return to more traditional monikers in recent timesThe naming trends for Australian professional sports teams have come full circle, as fans and officials overlook vibe-driven monikers like Glory and the plurally-challenged Power or Storm to return to animals that bite, some 30 years after one of the great sports marketing revolutions took hold.The three most recent expansion announcements in the NRL and AFL have revived classic animal mascots, through the Perth Bears, Tasmania Devils and Dolphins from Redcliffe. Continue reading...

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