How can a country that is hosting the World Cup have no sponsor for its top flight?

The Copa do Brasil is back after a nine-year break but there are concerns about Brazil’s top flight before a first World Cup in South AmericaAfter a nine-year hiatus, fans of Brazilian women’s football will once again be able to support their clubs in the Copa do Brasil. The cup will bring together 65 clubs from the three divisions of the national women’s football league, starting with a preliminary round on 21 May and concluding with the final in November. It is a return that has long been requested by the women’s football community in Brazil in order to expand the calendar for lower-division clubs and gives high-profile teams such as Flamengo, Corinthians and Santos another opportunity to compete for silverware.However, all is not rosy on the Brazilian club scene only two years before Brazil are to host the Women’s World Cup for the first time. There have been a few years of growing sponsorship and visibility in the top tier, the Brasileirão A1, but this season has exposed the challenges facing the game.This is an extract from our free weekly email, Moving the Goalposts. To get the full edition, visit this page and follow the instructions. Moving the Goalposts is back in to its twice-weekly format, delivered to your inboxes every Tuesday and Thursday. Continue reading...

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