ITV gamble pays off with eight million expected to watch England’s Euro semi-final

Sarina Wiegman’s England take on Italy on Tuesday nightViewing figures increasing as tournament goes onITV is poised to surge ahead of the BBC in the European Championship ratings battle, with an audience of more than eight million people expected to watch England’s semi-final against Italy on Tuesday night.The commercial broadcaster took a gamble by choosing to have first pick of the semi-finals in pre-tournament negotiations with the BBC, which in return got live coverage of three of the four quarter-finals, including England’s thrilling penalty shootout win over Sweden. The broadcasters will share live coverage of Sunday’s final. Continue reading...

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