Messi drink launch affirms Spanish as new lingua franca at Club World Cup | Barney Ronay

Argentina superstar steals limelight again at tournament where South America is saying ‘no mas’ to European hegemonyJavier Zanetti looked suitably awed as he read aloud from the label of a Limon Lime Mas by Messi drink, up on stage at the Chase Stadium VIP reception suite, dressed entirely in silky black tailoring, and looking like an elite hired assassin on his way to the opera, albeit one whose speciality is downing his victims in an ice bucket of the Future Of Hydration.To be fair, Zanetti didn’t have many options when it came to striking a tone. A few moments earlier he’d been introduced by a marketing manager who spoke about Lionel Messi’s new energy drink in tones of high-performance evangelism, gazing with doe-eyed wonder at the small plastic bottle in his hand and predicting that the “official hydration partner of the Argentine FA” (water: you’re out) would go on not just to make you less thirsty or become a popular choice in petrol stations, but to “inspire generations”. Here was a guy who has really drunk the Mas. Continue reading...

Comments

Sport news

New Man City signing Rayan Cherki sends shock ‘kill’ message to Man Utd

Metro

Transfer news live: Real Madrid target second Liverpool star, Arsenal’s Gyokeres bid and Man United continue Mbeumo chase

about 1 hour ago

Chelsea vs LAFC: Club World Cup Prediction, kick-off time, team news, TV, live stream, h2h results, odds today

Evening Standard

Inside Matildas stars' super glamorous weddings on either side of the world - as their teammates are split over which ceremony to attend

about 3 hours ago

Ben Rice adds to Yankees’ brutal baserunning woes with costly blunder

Newyork Post

AFL WAG Chloe Pink hits back at trolls' disgraceful comments on her appearance just months after they tried to ruin her wedding

about 4 hours ago

Oilers have a debate at goalie while Panthers, one win from repeating, have Bobrovsky

washington times

Overjoyed Aussie tennis legend Ash Barty announces she's given birth to a daughter in an adorable photo with a VERY quirky touch

about 5 hours ago

The astonishing percentage of Trump's presidency he's spent playing golf... and how much it cost taxpayers

Dailymail

Comments

Similar News

Bengals star Trey Hendrickson’s messy contract saga takes new twist as talks resume

David Beckham speaks for first time since finally receiving a knighthood - as the Inter Miami owner watches Lionel Messi and Co toil in opening game of the Club World Cup

Man City and Argentina legend Sergio Aguero mocks Cristiano Ronaldo's Nations League triumph while taunting Speed as he sticks up for Lionel Messi at Club World Cup

Lionel Messi’s brilliance only enough for Inter Miami draw to kick off Club World Cup

Luis Suarez bursts out laughing as Lionel Messi endures frustrating start to Club World Cup

How the Club World Cup kicked off: Heavy security presence, 60,000 fans amid ticket sale fears... and IShowSpeed arrives in a Cristiano Ronaldo shirt on frustrating opening night for Lionel Messi and David Beckham's Inter Miami

Lionel Messi's Inter Miami and Egypt's Al Ahly battle to scoreless draw in Club World Cup opener

Messi shows glimpses of his genius on Fifa’s stage of fakery as Club World Cup begins

Lionel Messi’s Inter Miami, Al Ahly battle to scoreless draw in Club World Cup opener

Al Ahly 0-0 Inter Miami: Lionel Messi denied injury time winner as Club World Cup begins with goalless draw

Is Al Ahly v Inter Miami on TV? How to watch Lionel Messi in Club World Cup opener for free

The controversial reason Lionel Messi’s Inter Miami are playing in the Club World Cup

Inter Miami's Club World Cup controversy as David Beckham and Lionel Messi prepare for bow

Can Lionel Messi and Inter Miami really spring a surprise at the Club World Cup?

David Beckham's Inter Miami - serious players or a $1billion vanity project? JACK GAUGHAN finds out how the team that snagged Lionel Messi and sells bright pink kits in M&S became the home of celebrity soccer

Club World Cup wonderkids to watch: Real Madrid legend's son teaming up with Lionel Messi, Africa's next megastar and Brazil's future No 9

Viktor Gyokeres transfer takes messy turn as Man Utd and Arsenal learn 'agreement' truth

David Beckham makes surprise appearance at Inter Miami training with Lionel Messi and Co ahead of their Club World Cup opener

Club World Cup: Warehouse worker looking to down Lionel Messi and Harry Kane

FIFA 'close stadium sections' after slashing ticket prices for Club World Cup - as governing body offers special deal for fans to watch Lionel Messi

Sport news

New Man City signing Rayan Cherki sends shock ‘kill’ message to Man Utd

Enzo Maresca confirms Chelsea are working on signing after Mike Maignan transfer blow

How Liverpool won the race to sign Florian Wirtz

Transfer news live: Real Madrid target second Liverpool star, Arsenal’s Gyokeres bid and Man United continue Mbeumo chase

Chelsea vs LAFC: Club World Cup Prediction, kick-off time, team news, TV, live stream, h2h results, odds today

Chelsea XI vs LAFC: Predicted lineup, confirmed team news, injury latest for Club World Cup today

Tottenham: Bryan Mbeumo delivers exciting Thomas Frank verdict as Spurs rival Manchester United for £70m deal

Two-time Indy 500 winner Newgarden flips car, walks away from wreck in IndyCar race at Gateway

Is Chelsea vs LAFC on TV? Fifa Club World Cup team news and live stream

Magic land Bane in trade with Grizzlies for Anthony, Caldwell-Pope, draft picks

Reese has her first triple double as Sky defeat Sun

Man City enter a new era at Club World Cup and two arrivals hold the key

Mark Nicholas’ proudest memory tinged by sadness as 2005 Ashes marked end of era

JJ Spaun lauds ‘fairytale ending’ after killing Robert MacIntyre’s US Open dream

Jamal Musiala hits hat-trick as Bayern Munich put 10 past Auckland

Jack Draper and Carlos Alcaraz resume budding rivalry at Queen’s as British No 1 eyes top spot

How to watch Boca Juniors vs Benfica: TV channel and live stream for Club World Cup match today

Transfer news LIVE! Arsenal eye Watkins deal; Gyokeres contract offer; Kerkez to Liverpool; Man Utd latest

How to watch Chelsea vs LAFC: TV channel and live stream for Club World Cup today

Celtic transfer shift is noticeable as new signing plan emerges but don't bet against them going big

Jury split on Rangers transfer upgrades but departing Celtic star and £30m man spark a unanimous verdict

I was told I'd get football stopped and I did – Inside Hampden's sixth floor with SFA's peacetime general

Transfer news LIVE as Celtic and Rangers plus Aberdeen, Hearts and Hibs eye signings

Rangers boss took the hump over Cyriel Dessers question but the main man didn't dig me out – Scott McDermott

Liam Delap backed to replace Harry Kane as Enzo Maresca shares true feelings on £30m signing

When is Royal Ascot 2025? Tips, racecard, key runners, betting, weather and how to watch

'I joined DAZN to watch the Club World Cup for free but it's the extras that won me over'

Lewis Hamilton left 'devastated' after suffering unprecedented problem at Canadian GP

Inside Matildas stars' super glamorous weddings on either side of the world - as their teammates are split over which ceremony to attend

Ben Rice adds to Yankees’ brutal baserunning woes with costly blunder

Bradley Chubb admits Dolphins ‘were lying’ about culture change last year

J.J. Spaun shares adorable moments with daughters, wife after US Open win on Father’s Day

Max Fried’s valuable Yankees streak ends as gem is outdone by Red Sox starter

Brett Baty exits with groin tightness in new Mets injury concern

What Scottie Scheffler blamed for uncharacteristic US Open struggles

Shohei Ohtani to make his Dodgers pitching debut Monday vs. Padres

Monday’s briefing: Young Lions frustrated but goals flow at Club World Cup

Arsenal transfer news: Viktor Gyokeres 'threat' amid Sporting chief's 'blackmail' claim

Liverpool transfer news: Florian Wirtz announcement imminent as next signing eyed

AFL WAG Chloe Pink hits back at trolls' disgraceful comments on her appearance just months after they tried to ruin her wedding

Oilers have a debate at goalie while Panthers, one win from repeating, have Bobrovsky

Gray scores career-high 32 points, Dream hit 18 3-pointers to rout Mystics

Carlota Ciganda grabs first LPGA Tour victory in more than 8 1/2 years

Tillman scores twice as U.S. ends 4-game skid by routing Trinidad in Gold Cup opener

Red Sox ship All-Star Devers to Giants in a blockbuster trade

Spaun weathers the worst of wet Oakmont to win U.S. Open

USMNT manager’s pointed words for Christian Pulisic over Gold Cup controversy

Shohei Ohtani’s return to MLB mound set as Dodgers dealt brutal Roki Sasaki injury news

Oakmont making golf’s best cry ‘uncle’ in grueling US Open test leaves one question

Kodai Senga’s early injury timeline revealed as Mets struggle without ace

After pregame trade disrupts Giants, Dodgers power their way to series victory

JJ Spaun lauds ‘fairytale ending’ after killing Robert MacIntyre’s US Open dream

Man Utd transfer news: Emi Martinez makes decision as Victor Osimhen talks opened

US Open champion JJ Spaun reveals he made emergency 3am trip to pharmacy hours before first major win

Overjoyed Aussie tennis legend Ash Barty announces she's given birth to a daughter in an adorable photo with a VERY quirky touch

The astonishing percentage of Trump's presidency he's spent playing golf... and how much it cost taxpayers

Dodgers make huge Shohei Ohtani announcement