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The Lionesses are on the brink of glory at the Euros... and so is their market value! Brand expert reveals how women's team are entering their 'influencer' era - and the one thing the men's team MUST learn from them

Should the Lionesses beat Spain in the Euros final, they won't just be bringing football home, they'll be opening the door to a commercial future once thought to be intangible for the women's game.

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