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We owe it to the Lionesses to invest in women’s football and realise its potential | Kelly Simmons

Its young, diverse and passionate fanbase offers a huge opportunity, but too many clubs are only scratching the surfaceThe Lionesses are simply the most successful England football team in history, winning back-to-back European Championships and becoming the first England senior team to win a major tournament on foreign soil. It is an incredible achievement and one that will reverberate through the women’s game for many years to come.The head coach, Sarina Wiegman, is simply world class; it’s an overused phrase but absolutely fitting in this case. To reach five major finals in a row (including a European Championship win and a World Cup final with the Netherlands before joining England) is a record that may never be surpassed. She was an inspired choice by Kay Cossington, the former Football Association technical director who targeted her for her ability to build a strong culture and sense of team as much as her obvious tactical acumen. Continue reading...

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