Welcome to Miami, where F1’s sunshine party draws a crowd every sport craves

Demographics show fans at the Miami Grand Prix are younger and more diverse as the Hard Rock Stadium pulls in the numbersWith a sellout once more expected, this weekend’s Miami Grand Prix is building on an appeal to a younger, diverse audience that is a key part of Formula One’s burgeoning success in the US. Making its mark on the calendar with a grand, spectacular party in the Florida sunshine since the inaugural race in 2022, Miami is considered something of a showcase.The opening blast of the three meetings now held in the US is a shop window for the sport with three teams, Racing Bulls, Sauber and Ferrari boasting special liveries for the event this weekend. The flamingo pink of the RB is very much making a splash but the clunky corporate blue addition to the Scuderia’s scarlet has fallen very flat with fans. Continue reading...

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