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What’s in a name? Prem loses some letters but hopes to gain new viewers

Season-opener between Sale and Gloucester promises to be a cracker in English rugby’s new frontierTh ne PREM seas sta o Thursd nigh wi Sal Shar hosti Glouce befo Harleq enterta Bat an Newcas Re Bul fac Sarac on Frid.That is a sentence, as uneasy on the eye as it may be, of which you can just about make sense. Much like the Premiership’s decision to lose a few letters as part of its rebrand. Continue reading...

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