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World Rugby urges men to learn from women’s game on engaging with fans

‘More personality creates more stars,’ says rugby chiefSell outs expected at four weekend World Cup gamesThe head of World Rugby has urged the men’s game to learn lessons from how players at the Women’s Rugby World Cup have shown off their personalities and interacted more with fans.Alan Gilpin also suggested that World Rugby would be preparing a dossier of “great facts and stats” to show teams at the men’s World Cup in 2027 that engaging more with supporters would not take the edge off their performances. Continue reading...

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