‘Wow, this is a big thing’: Lionesses’ run builds the buzz around women’s sport

At a central London pop-up shop for women’s sporting gear there is excitement about the Euros tournament and the broader trend it has embodied“It’s so brilliant isn’t it?” says Izzy Gigg with a grin. “I’m just so excited. I can’t believe we’ve got to the final. The last two games have been unreal.”It’s the morning after England’s second successive nerve-shredding last-minute comeback at the women’s European football championships, and in Style of Our Own, a pop-up shop on London’s Regent Street dedicated to women’s sport, there is a palpable buzz over the fact that on Sunday the team will be playing in yet another major championships final. Continue reading...

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