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A-lister antics and Schedule A shenanigans

A-lister antics and Schedule A shenanigans

Summer blockbusters like the new Superman and Jurassic World movies may be doing great at the box office, but promoting them is more complicated than ever. The old celebrity playbook of magazine profiles, TV chat shows, and press junkets isn’t enough in an era of audience fragmentation. Publicists now have to strategize which podcasts to […]

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