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Closing the Engagement Gap: Rethinking Public Health with Personalization

Dr. Marten den Haring, an A.I. entrepreneur and CEO of Lirio, explores the U.S. government's early efforts to modernize Medicare through digital transformation, and why these initiatives will fall short without a focus on personalized patient engagement. To truly improve outcomes and reduce costs, den Haring argues, federal health programs must integrate behavioral science and A.I. to motivate meaningful patient engagement.

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