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Control, Consent and the Creator Economy

We’ve been taught to fear A.I. as the great corrupter of human creativity. But as Nic Young, co-founder of Oh, points out, the nightmare isn’t on the horizon—it’s here. Through a provocative parable of a Digital Twin gone rogue, Young reveals a deeper truth: many content creators are already trapped in exploitative relationships, not with machines, but with their human managers. A.I., in contrast, could be the tool that finally puts creators back in control.

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