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Nearly half of streaming subscriptions are for plans with ads

Nearly half of streaming subscriptions are for plans with ads

Ad-supported tiers are proving to be popular with streaming customers. New data from subscription analyst firm Antenna shows that 46 percent of Discovery Plus, Disney Plus, Hulu, HBO Max, Netflix, Paramount Plus, and Peacock subscribers in the US are paying for ad-supported plans, and that around 75 percent of subscribers have at least tried them. […]

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