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The social, successful and the supernatural: what makes a politician charismatic?

Is Anthony Albanese charismatic? Peter Dutton? Charisma has been linked to electoral victory (just ask Bob Hawke), but defining it can be difficultGet our afternoon election email, free app or daily news podcastFor all the gen Z slang that has been thrown around by politicians in recent months, one term has been largely absent from the election campaign: “rizz”. Oxford University Press’s 2023 word of the year is defined as “style, charm or attractiveness”; in gen Z parlance it refers specifically to romantic appeal.On the campaign trail, neither major party leader, thankfully, has deployed the term to cringeworthy effect. But a trait to which rizz is inextricably linked – charisma – has historically been linked to electoral victory.Sign up for the Afternoon Update: Election 2025 email newsletter Continue reading...

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