Abstract verbs in, long descriptors out: How do you name a political party?

600,000 people have signed up for updates on Corbyn and Sultana’s leftwing party. What is it called? You name itWhat’s in a name? Potentially a lot, if you are launching a movement with ambitions “to shape something truly transformative” in British politics.That’s the challenge facing Jeremy Corbyn and Zarah Sultana, the former Labour MPs who announced plans last month, if not in the most coordinated fashion, to launch a leftwing political party. More than 600,000 people have already signed up for updates on the new group, which will be called … what? Continue reading...

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